WATCH: Tim Murphy Talks Political Data-Mining on Democracy Now!

I was on Democracy Now! with Amy Goodman on Monday morning talking about the Obama and Romney campaign’s use of online and offline data-mining to learn more about you (and then ask you for money). Watch:

You can read my profile of Harper Reed, Obama for America’s Chief Technology Officer, here. And here’s the how-to guide on how the Obama campaign learns more (and more, and more) about you.

On Sunday, the New York Times covered a lot of familiar ground in a big piece on campaigns’ use of consumer data—they’ve been using these databases since at least 2002—but one interesting nugget in there is the discussion of online shaming. Advocacy groups and campaigns have already experimented in sending out passive-aggressive mailers to voters (citing things like voting history) in order to coerce them into showing up at the polls or volunteering. Now they’re branching out into the Internet as well, and using your own circles of friends to do it. (Here’s a good example of this kind of pitch, from the Obama campaign, providing an online tracking number and gently asking you to correct the record if it’s really true that you haven’t given any money.)

ONE MORE QUICK THING:

Or at least we hope. It’s fall fundraising time, and we’re trying to raise $250,000 to help fund Mother Jones’ journalism during a shorter than normal three-week push.

If you’re reading this, a fundraising pitch at the bottom of an article, you must find our team’s reporting valuable and we hope you’ll consider supporting it with a donation of any amount right now if you can.

It’s really that simple. But if you’d like to read a bit more, our membership lead, Brian Hiatt, has a post for you highlighting some of our newsroom's impressive, impactful work of late—including two big investigations in just one day and covering voting rights the way it needs to be done—that we hope you'll agree is worth supporting.

payment methods

ONE MORE QUICK THING:

Or at least we hope. It’s fall fundraising time, and we’re trying to raise $250,000 to help fund Mother Jones’ journalism during a shorter than normal three-week push.

If you’re reading this, a fundraising pitch at the bottom of an article, you must find our team’s reporting valuable and we hope you’ll consider supporting it with a donation of any amount right now if you can.

It’s really that simple. But if you’d like to read a bit more, our membership lead, Brian Hiatt, has a post for you highlighting some of our newsroom's impressive, impactful work of late—including two big investigations in just one day and covering voting rights the way it needs to be done—that we hope you’ll agree is worth supporting.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate