WATCH: Tim Murphy Talks Political Data-Mining on Democracy Now!

I was on Democracy Now! with Amy Goodman on Monday morning talking about the Obama and Romney campaign’s use of online and offline data-mining to learn more about you (and then ask you for money). Watch:

You can read my profile of Harper Reed, Obama for America’s Chief Technology Officer, here. And here’s the how-to guide on how the Obama campaign learns more (and more, and more) about you.

On Sunday, the New York Times covered a lot of familiar ground in a big piece on campaigns’ use of consumer data—they’ve been using these databases since at least 2002—but one interesting nugget in there is the discussion of online shaming. Advocacy groups and campaigns have already experimented in sending out passive-aggressive mailers to voters (citing things like voting history) in order to coerce them into showing up at the polls or volunteering. Now they’re branching out into the Internet as well, and using your own circles of friends to do it. (Here’s a good example of this kind of pitch, from the Obama campaign, providing an online tracking number and gently asking you to correct the record if it’s really true that you haven’t given any money.)

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

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