November 6, 2012

9 Incredible Campaign Money Stats

Phil Stafford/<a href="http://www.shutterstock.com/cat.mhtml?lang=en&search_source=search_form&version=llv1&anyorall=all&safesearch=1&searchterm=justin+bieber&search_group=#id=103438697&src=3045df60c68b34188aefda5cbe10add4-1-7">Shutterstock</a> (Bieber); Loskutnikov/<a href="http://www.shutterstock.com/cat.mhtml?lang=en&search_source=search_form&version=llv1&anyorall=all&safesearch=1&searchterm=pile+cash&search_group=&orient=&search_cat=&searchtermx=&photographer_name=&people_gender=&people_age=&people_ethnicity=&people_number=&commercial_ok=&color=&show_color_wheel=1#id=81124306&src=abcbd816393dabef013f6fceb7c52315-1-4">Shutterstock</a> (money)

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We’re about to wrap up the most expensive election in US history—and also the first presidential election awash in unrestricted super-PAC cash and dark-money. Some stats (read on, Bieber fans):

1. Estimated amount of disclosed spending in the 2012 election: $6 billion

2. Amount of dark money (money with no donor disclosure) spent in the 2008 election: $70 million

Minimum amount of dark money known to have been spent on the 2012 election: $213 million

3. Amount super-PACs, dark money groups, and other outside groups spent in October: $526 million

4. Percentage of all super-PAC money from just 163 people who gave $500,000 or more: 70 percent

5. Percentage of outside spending coming from disclosed donors in 2004: 96.5 percent

Percentage in 2012: 40.5 percent

6. Amount the Koch brothers are known to have donated to candidates and parties in 2012: $411,000

Amount of dark money they have pledged to spent to defeat Barack Obama: $60 milion

7. Percentage of dark money spent on federal elections that went to electing Republicans and defeating Democrats: 80 percent

8. Percentage of the 1 million-plus ads run by the Obama and Romney campaigns and their allies between April and October that were negative: 87 percent

9. Number of news segments about outside spending groups on Milwaukee stations in the two weeks before Wisconsin’s June recall election: 0

Number of news segments about Justin Bieber during that time: 53 

More Mother Jones reporting on Dark Money

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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