April 12, 2013

Are You Bro-Choice?

<a href="http://www.shutterstock.com/gallery-382933p1.html?cr=00&pl=edit-00">worldswildlifewonders</a>/<a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a>/Photoshop by Kate Sheppard

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Discussion of “reproductive rights” seems to always focus on the ladies. After all, we are the ones that get the brunt of that whole reproduction thing. But a new campaign from a national reproductive rights group asks the question, “What about the bros?”

“Bro-Choice” is a new project from the group Choice USA, a national organization that works with college students on reproductive rights issues. The program’s goal is “disrupting the dominant narrative that reproductive justice is a ‘women’s issue.'”

“There has been a lot of important conversation lately about rape culture, victim blaming, and masculinity, but it’s likely that many of the people who most need take part have not been brought into the dialogue,” says Andrew Jenkins, a field associate for Choice USA. “Bro-Choice is intended to reach those men who might recognize sexism and rape culture when they see it, even if they wouldn’t use those terms. We hope to turn them into vocal stakeholders in the fight against sexual assault.”

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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