Why Silicon Valley’s Top Dogs Fought Back So Feebly Against NSA Spying

<a href="http://www.flickr.com/photos/prachatai/12436278803/sizes/o/in/photolist-jWXbq4-jZHBnF-jVxCqB/">Prachatai</a>/Flickr

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Remember the SOPA blackout? The 2012 protest against the expansion of online copyright enforcement was pretty hard to ignore, with Google and other major sites blacking out their homepage logos or going offline entirely.

Yesterday’s “The Day We Fight Back” protest against NSA surveillance was supposed to have been similarly huge, but unless you follow this sort of thing closely, you might have missed it. It was covered lightly in the press, and only briefly trended on Twitter. Given how much Edward Snowden’s revelations have supposedly insulted the sensibilities and threatened the profits of Silicon Valley, the “we” in “The Day We Fight Back” has proved surprisingly small.

It’s not such a huge leap from protesting NSA spying to protesting the practices of private data-miners.

This is not to say the NSA protest didn’t get any attention: It generated 350,000 Facebook shares, some 75,000 phone calls and 150,000 emails to Congress, and 215,000 signatures on an online petition. Yet that can’t touch the impact of the protest against Stop Online Piracy Act—the largest protest in the short history of the internet. The SOPA campaign took off because “people find it much easier to rally around a specific ‘ask'” such as killing SOPA, says Adi Kamdar, an activist with the Electronic Frontier Foundation, which helped organize yesterday’s protest—”a much broader ask and a much more nuanced ask.”

Yet the anti-NSA action might have gone viral had major tech companies put their weight behind it. While the Reform Government Surveillance Coalition (which includes Twitter, Facebook, and Microsoft) endorsed the protest, and Google and Twitter issued supportive statements, you wouldn’t have known it from their homepages.

The reluctance of Big Tech to ally too publicly with NSA critics reflects the complexity and geopolitical sensitivity of surveillance in the digital age. On one hand, American tech companies need to side with the privacy advocates to reassure their users—especially noncitizen users—that their data isn’t simply being handed over to the feds. On the other, appearing too anti-establishment could make them look unpatriotic, jeopardize government contracts, and hurt their other legislative priorities, such as immigration and tax reform.

And then there’s the question of whether Silicon Valley really wants to stoke the fires of indignation about online privacy. It’s not such a huge leap from protesting the collection of personal data by government spies to protesting similar practices by private data-miners and online advertisers.

The SOPA blackout represented the perfect storm of consumer indignation and corporate self-interest. People wanted to upload and view songs and movies without getting thrown in jail and the owners of file-sharing sites such as Facebook and YouTube wanted to keep selling ads based on all of those uploads and page views. The NSA battle is different: A creeping police state could be a much more serious threat, but it’s also much harder to figure out how it would affect surfing the Net, or the strength of the next quarterly earnings report.

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with The Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with The Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate