Here’s Why the RNC’s Anti-Hillary Clinton Campaign Involves an Orange Squirrel Suit

Never let a good furry costume go to waste.

Patrick Caldwell/Mother Jones

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On Friday, the Republican National Committee unveiled its latest tactic to tear down Hillary Clinton’s would-be presidential campaign: an intern in a giant orange squirrel suit. The concept behind the attack requires some mental gymnastics to grasp. See, Republicans find it crazy that Democrats have latched onto Clinton as their 2016 standard bearer, so the squirrel’s tagline is “Another Clinton in the White House is Nuts.” When the squirrel wandered around outside a Clinton event in DC last Friday, its message wasn’t readily apparent; most Hillary devotees offered it high-fives before they noticed that the furry mascot was a GOP project.

So why a squirrel? Consider it a money-saving move on the GOP’s part. This isn’t the first time the party has used this particular squirrel suit. Back in 2008, the GOP introduced it as part of a campaign against ACORN, the voter registration group that would eventually close after a conservative backlash. The squirrel traveled the country that fall protesting ACORN. The RNC even gave the squirrel its own WordPress blog. “We are a group of concerned squirrels traveling around the country in an effort to highlight Barack Obama’s relationship with ACORN,” the About page said.

RNC Squirrel

The squirrel visiting Times Square in his ACORN incarnation AcornsDontFallFarFromTheTree.wordpress.com/

He became friends with fitness guru Richard Simmons:

Richard Simmons and the RNC Squirrel

Richard Simmons goes nuts for the RNC AcornsDontFallFarFromTheTree.wordpress.com/

The ACORN squirrel speaks:

Ultimately, the squirrel failed at its mission: Obama won the 2008 election despite the ACORN controversy. Since then, the suit has lingered unused at RNC offices. Why revive it this year? Kristen Kukowski, press secretary at the RNC, told Mother Jones over e-mail, “What can I say? We believe in recycling.”

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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