Trump Vows to Counter Attack Ads With Social Media

<a href=>John Locher</a>/AP

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Republicans not named “Donald J. Trump” are throwing everything they can at the GOP front-runner. The growing anti-Trump movement is pouring more than $10 million into ads targeting the real estate mogul in the upcoming primary battleground states of Illinois and Florida in an effort to stymie Trump’s momentum. But Trump, who has continually turned the conventional campaign wisdom on its head this race, is hoping to use the anti-Trump ads against his rivals with a much cheaper—but so far effective—medium: his social media accounts.

Trump did not dominate Super Saturday the way he did Super Tuesday last week. Though he won states like Kentucky and Louisiana, Sen. Ted Cruz of Texas performed well enough to keep Trump’s candidacy on this side of inevitability. Trump has now turned his attention to the next round of important primaries—perhaps none so pivotal as the Florida primary on March 15—using, of course, his Twitter account.

Trump is hoping to turn his Twitter fingers into trigger fingers and aim squarely at Sen. Marco Rubio of Florida and the rest of the GOP establishment. In a series of tweets on Monday morning, Trump vowed to use Facebook and Twitter to combat commercials aired by other candidates using more traditional media and, more specifically, to “expose dishonest lightweight Senator Marco Rubio.”

Trump has had success posting bombastic comments on platforms such as Instagram and Twitter, while his competitors spend much more money on television and radio ads. But with Trump struggling among late-deciding voters, it’s not clear that doubling down on his social media strategy will succeed in countering a moneyed advertising blitz.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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