The Trump Files: Watch the Trump Vodka Ad Designed for a Russian Audience

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Until the election, we’re bringing you “The Trump Files,” a daily dose of telling episodes, strange but true stories, or curious scenes from the life of GOP nominee Donald Trump.

In the mid-2000s, Donald Trump licensed his name—in exchange for about half the profits—to a high-priced line of vodka that came in a distinctive gold bottle. Though Trump doesn’t drink, he praised the “smooth” and “great-tasting vodka,” which was produced by a Dutch distillery. “I don’t know if it tasted so good,” the distillery’s manager told Bloomberg earlier this year. “I’m not a vodka drinker.” One of the markets Trump Vodka targeted was Russia. Given the vast quantities of vodka Russians legendarily consume every year, it seemed like a business no-brainer. In 2007, Trump and his partners attempted to make a splash in the Russian market with a grand premier at something called the Moscow Millionaire’s Fair (an annual event for millionaires to market the latest in luxury goods). To promote the booze, the brand’s marketing team put together a bizarre video featuring images of Trump, the Kremlin, tigers (for some reason), and, uh, Vladimir Lenin (who probably would not have had a high opinion of Donald Trump).

It was all downhill from there for Trump Vodka, whose parent company was later sold off and repurposed to market Mexican-themed liquors.

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IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

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