The NRA Has Aired 1 in 6 of All Pro-Trump TV Ads

The gun lobby has launched $22 million ad blitz to defeat Clinton.

A NRA ad for Donald TrumpNational Rifle Association

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


As more Republicans abandon their support for Donald Trump, the National Rifle Association has launched a more than $22 million ad blitz to help elect him and defeat Hillary Clinton. As reported by the Center for Public Integrity, the gun lobby is responsible for 16 percent of all pro-Trump television ads aired during this election cycle.

The NRA ads mostly target residents in the swing states of Ohio, North Carolina, and Pennsylvania, and and are tailored to court women—a demographic that’s expected to largely vote against Trump. According to CPI, the NRA has been behind about 1 of every 8 presidential TV ads aired in Ohio in October. (It’s aired about 1 in 9 presidential ads in North Carolina and about 1 in 20 ads in Pennsylvania during the month.)

While there’s been some discord within the NRA over its unprecedented support for Trump, the group’s massive spending can be understood as a last-ditch effort to block a Clinton presidency at all costs. Clinton has been a vocal proponent for more gun control measures, including expanded background checks and closing the so-called gun show loophole. While she has sought to reassure the gun owners that her support for “common sense gun safety measures” is compatible with the Second Amendment, the NRA’s advertising machine claims otherwise.

This recent NRA-backed ad, which played in the Nevada, Pennsylvania, Ohio, and North Carolina, depicts Clinton as an “out-of-touch hypocrite” who would leave Americans unarmed and defenseless.

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

THE TRUTH...

is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate