Congressional Candidate Swears at the NRA in New Ad

“F*ck the NRA.”

Democratic congressional candidate Pat Davis of New Mexico doesn’t mince words in his new television ad. Looking straight at the camera, Davis opens with a succinct message: “Fuck the NRA.” 

Davis, an Albuquerque city councilman and former police officer, continues: “Their pro-gun policies have resulted in dead children, dead mothers and dead fathers.” Then he finishes: “I approve this message. Because if Congress won’t change our gun laws, we’re changing Congress.”

The ad, which is only 15 seconds, ran on a local news network Friday afternoon in Albuquerque. But it’s already prompted a strong reaction from the National Rifle Association and galvanized gun control proponents behind Davis. Which, for a candidate trying to break out in a field of six primary candidates, was probably the point.

On Friday evening, the NRA responded with its own 15-second video, suggesting Davis needs to wash his mouth with soap, and pushing the hashtag #DesperateDavis. David Hogg, a survivor of the school massacre in Parkland, Florida, responded by attacking the NRA’s new president, Oliver North of Iran-Contra scandal fame.

“Every idea we came up with looked like every other gun ad we’d ever seen,” Davis told the Washington Post Saturday. “Finally, somebody just said, you know, like, ‘[bleep] the NRA.’ We’ve told stories and everybody’s marching and another ad of stock footage of that is not going to change the game. Everybody’s thinking it. Why don’t we just say it?” Federal election law requires broadcasters to run political ads uncensored.

Davis is vying for the Democratic nomination in New Mexico’s 1st Congressional District, where the incumbent Democrat, Michelle Lujan Grisham, is running for governor.

 

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. It's our first time asking for an outpouring of support since screams of FAKE NEWS and so much of what Trump stood for made everything we do so visceral. Like most newsrooms, we face incredibly hard budget realities, and it's unnerving needing to raise big money when traffic is down.

So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

IT'S NOT THAT WE'RE SCREWED WITHOUT TRUMP:

"It's that we're screwed with or without him if we can't show the public that what we do matters for the long term," writes Mother Jones CEO Monika Bauerlein as she kicks off our drive to raise $350,000 in donations from readers by July 17.

This is a big one for us. So, as we ask you to consider supporting our team's journalism, we thought we'd slow down and check in about where Mother Jones is and where we're going after the chaotic last several years. This comparatively slow moment is also an urgent one for Mother Jones: You can read more in "Slow News Is Good News," and if you're able to, please support our team's hard-hitting journalism and help us reach our big $350,000 goal with a donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate