March 7, 2019

Facebook Announces a New Plan to Stop Vaccine Hoaxes

Dangerous measles outbreaks had put renewed pressure on the company.

Omar Marques/SOPA Images/ZUMA Wire

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Facebook announced new steps Thursday to reduce the spread of misinformation about vaccines, after measles outbreaks in several states prompted weeks of heightened criticism of the company for allowing massive anti-vaccination groups to proliferate on its platform.

The social-media company said its efforts will focus on reducing the ranking of anti-vaccination groups and pages in Facebook searches, banning ads that include misinformation about vaccines, and removing the ability for advertisers to target users interested in vaccine misinformation. The company, which also owns Instagram, said it would stop recommending vaccine misinformation in that photo-sharing app’s explore feature.

Facebook says it will judge immunization content against “publicly identified verifiable vaccine hoaxes” identified by “leading global health organizations” including the the World Health Organization (WHO) and the US Centers for Disease Control and Prevention.

The company also said it is “exploring ways to give people more accurate information from expert organizations about vaccines at the top of results for related searches, on Pages discussing the topic, and on invitations to join groups about the topic” and promised a forthcoming update on this strategy. 

Prior to the changes, massive anti-vaccination pages and groups had grown on Facebook with little to no moderation. The groups and pages spread misinformation, including widespread but scientifically debunked theories about vaccines leading to autism in children.

Outlets like The Guardian reported that organizations such as WHO had put increasing pressure on Facebook to tackle the issue. The newspaper also found that Facebook allowed advertisers to directly target people interested in “vaccine controversies.” The Daily Beast found that anti-vaccination advertisers were targeting women in measles-stricken states.

Experts that Mother Jones spoke with said they believed there was a likely link between Facebook giving a home to vaccination hoaxers and the increase in outbreaks of diseases like measles that require a highly immunized population to remain contained. 

Facebook had previously announced that it would explore different ways of reducing vaccine misinformation on its platform. 

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate