Donald Trump Did Not Coin the Phrase “Make America Great Again”

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Imitation may be the greatest form of flattery, but President Donald Trump isn’t in the habit of paying respects to his forebears.

No one is debating the “magnificence” of the president’s catchphrase. We’re just saying he didn’t coin it. Ronald Reagan used the phrase “let’s make America great again” in his 1980 presidential campaign. “But he didn’t trademark it,” the Washington Post quotes Trump as saying. A regular businessman, Trump trademarked the phrase in 2012. “I think I’m somebody that understands marketing,” he said.

So, no, “Make America Great Again” was not “made up by” Trump. The only thing that was made up by him was the notion that he invented the phrase.

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