If It Looks Like A Duck, Music Industry Edition

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Joel Tenenbaum has been ordered to pay $675,000, or $22,500 per song, for downloading and sharing a few dozen songs on Kazaa. That sounds unfair because it is. It’s also incredibly stupid. The Recording Industry Association of America’s litigation strategy can only work for so long. Soon, electronic storage capacity will be so great that you will be able to fit every song ever recorded onto a single flash memory drive. You’ll be able to hand your friends every song ever over lunch in the school cafeteria. That kind of piracy won’t be legal, but it won’t be traceable, either.

The music industry’s big problem is that its business model relies on selling copies of something that can be copied for free. If you could duplicate Lexuses in the comfort of your own home for free, Lexuses would be a lot harder to sell, too.

Journalism has a similar problem. The marginal cost of reproducing a newspaper article on the internet is zero. Command-C, Command-V. But you don’t see the New York Times suing grad students who are printing out its articles or copying and pasting them into Word documents. And you definitely don’t see the Times convincing juries to fine people hundreds of thousands of dollars for sharing its articles with their friends.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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