“Enjoy an Ice Cream Cone Shortly Before Lunch”

10 classic ads from the sugar and cereal industries


Since the 1930s, sugar has been finding its way into a large proportion of what we eat. But not on its own. The research and PR arms of the Sugar Association, the leading trade group representing sugar growers and refiners, was bent on promoting the benefits of the sweet stuff to the masses, despite growing suspicions that sugar might play a role in serious conditions such as diabetes and heart disease. In their new Mother Jones exposé, best-selling author Gary Taubes and independent researcher Cristin Kearns Couzens used internal sugar documents to show how the industry set about countering scientific evidence on sugar’s risks, commissioning studies by sugar-friendly researchers, and recruiting food and beverage companies—among them Coca-Cola, Nabisco, General Foods, and Quaker Oats—to help finance the effort. Here are a handful of decades-old ads designed to promote the wholesome goodness of sugar and its usefulness as a diet aid. In 1972, as I point out in our sugar timeline, the Federal Trade Commission ordered the sugar industry to stop making these kinds of erroneous claims.  

1971, Woman’s Day, Sugar Information Inc.

 

1951, General Foods

 

1953, Life, Domino Sugar

 

1959, Sugar Molecule, Sugar Information Inc.

 

1954, Confectioner’s Journal, Sugar Information Inc.

 

Sugar Information Inc.

 

Sugar Information Inc.

 

1955, Life, Refined Syrups and Sugars Inc.

 

Kellogg’s

 

1966, Good Housekeeping, GW Sugar

 

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As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

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