Dewey Defeats Truman: SF Chronicle’s Bay Bridge Edition

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Here in the Bay Area, we take our earthquake retrofitting seriously: Hence the Labor Day weekend closing of the Bay Bridge for a crucial step in the ongoing replacement of the eastern span, and the announcement last night that all 260,000 cars that use the bridge on a typical day would have to find other ways to commute this morning due to a newly discovered crack in a steel link. Given the new crack, I was expecting to have to forsake my usual cushy carpool ride from Berkeley to the Mother Jones office in downtown San Francisco for a long, crowded, and expensive train ride today, but when I woke up this morning I checked the news on the computer and, just like that, the bridge workers had beaten the odds and the bridge was operational. All it took was 70 hours of continuous work.

Too bad the print edition of the San Francisco Chronicle couldn’t keep up with the news. Millions of people in the Bay Area woke up this morning wondering about the Bay Bridge and the area’s largest daily, with a daily circulation of 312,408, got it wrong.

Ironically, I saw this in the newspaper box while waiting in the carpool line for a ride over the Bay Bridge. Ouch.

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OUR DEADLINE MATH PROBLEM

It’s risky, but also unavoidable: A full one-third of the dollars that we need to pay for the journalism you rely on has to get raised in December. A good December means our newsroom is fully staffed, well-resourced, and on the beat. A bad one portends budget trouble and hard choices.

The December 31 deadline is drawing nearer, and if we’re going to have any chance of making our goal, we need those of you who’ve never pitched in before to join the ranks of MoJo donors.

We simply can’t afford to come up short. There is no cushion in our razor-thin budget—no backup, no alternative sources of revenue to balance our books. Corporations and powerful people with deep pockets will never sustain the fierce journalism we do. That’s why we need you to show up for us right now.

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