Google’s Plan to Save Newspapers

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Can Google save the newspaper industry?

That’s the question being posed, now that the search giant has announced it’s developing a platform to microcharge for online news content.

The plan promises a win-win scenario: The news industry finally profits online, while Google takes 30 percent off the top (much like Apple with iPhone apps).

Based on the (rough) outline, there’s plenty to be excited about. The proposal involves a fee to access multiple sites, a clever way to assuage commitment issues. And Google is, after all, Google—an online behemoth with a ton of power to leverage.

The downside: Precedent. There has been scant luck with charging for content so far, so who’s to know if anything will work? And getting the news industry on board may prove difficult, considering Google’s contested aggregation practices.

But whether it pans out or not, it’s good to hear that interesting ideas are being tossed around. Because if something isn’t done to save quality, original reporting soon, we’ll all be the worse for it.

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Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

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