Coal: Too Dirty for College?

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On Tuesday the Sierra Club released the first of three internet commercials to be aired this month on sites like Hulu and Facebook. The ads—you can see the first one below—paint coal as “too dirty for college,” a comical rebuke of the concept of “clean coal.” The commercials are part of the organization’s Campuses Beyond Coal Campaign, which aims to wean the 60 universities that still rely on coal-powered electricity off “last century’s dirty technology,” as Binghamton University student activist Lauren Hammond put it. The commercials will air through the end of the month, and will direct viewers to 2dirty4college.com, where students can send along a pre-drafted letter to their college or university president urging him or her to “move beyond coal and power our schools with 100 percent clean-energy solutions,” with a few quick clicks of a mouse.

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is the first thing despots go after. An unwavering commitment to it is probably what draws you to Mother Jones' journalism. And as we're seeing in the US and the world around, authoritarians seek to poison the discourse and the way we relate to each other because they can't stand people coming together around a shared sense of the truth—it's a huge threat to them.

Which is also a pretty great way to describe Mother Jones' mission: People coming together around the truth to hold power accountable.

And right now, we need to raise about $400,000 from our online readers over the next two months to hit our annual goal and make good on that mission. Read more about the information war we find ourselves in and how people-powered, independent reporting can and must rise to the challenge—and please support our team's truth-telling journalism with a donation if you can right now.

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