“Organic” Bottled Water? WTF!?

<a href="http://www.flickr.com/photos/rockylubbers/5846037299/sizes/l/in/photostream/">Rocpoc</a>/Flickr

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Oh my sweet Sarah Palin with a pancake. Companies are now marketing their bottled water as organic. Via Ecopreneurist, I learned about Llanllyr Source bottled water in Wales. Llanllyr touts its water as historic and organic, because its water source has been used for centuries and comes from beneath organic fields. According to the Llanllyr site, the land above the water source:

has been accredited organic by the Soil Association for many years, but more than that it has never been farmed any other way. Our sources are entirely sustainable. We have Organic Farmers and Growers accreditation for both our line and processes…

As a former fact-checker, I doubt that the land has NEVER been farmed. But regardless of the land’s history, just because the soil there has recently been classified as “organic” doesn’t mean its organic-ness rubs off on the water below it. As both Ecopreneurist and others have pointed out, by definition anything “organic” must contain carbon. Water has two hydrogen molecules and one oxygen molecule: no carbon. The USDA, in fact, specifically exempts water from organic certification. And although Llanllyr is smart enough not to actually put the word “organic” on their label, they’re obviously trying to make that association, even going to far as to have servers call the water “organic” when offering it to reporters.

Despite the greenwash, “organic water” may be here to stay. There’s Totally Organica flavored water, which boasts USDA-certified organic flavor essences. And then there’s Highland Spring water, drawn from an “organic source” beneath organic hills in Scotland. Can an “organic” section of bottled water in your local Whole Foods be far behind? 

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

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Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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