New Hot Guy App Reminds You To Touch Yourself

Can hot dudes get women to do regular breast self-exams? That’s the inspiration for a new app, wherein studly guys pop up on your phone every month to remind you to feel yourself up. It comes from the Canadian charity Rethink Breast Cancer, which focuses on women under age 40. Here’s their promotional video, wherein the hot guys demonstrate how to conduct an exam while strutting around shirtless:

A colleague currently at TEDActive sent along the video after seeing the group’s presentation. It’s both funny and accessible, though I must admit to feeling like one of the YouTube commenters who found the over-the-top sexualization of men just as disturbing as when it’s women using their bodies to sell a product or idea. I also had to wonder if they’re planning to make a corollary app for lesbians, but that would probably end up being used for purposes other than reminding women to conduct self exams.

Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

Fact:

In-depth journalism that investigates the powerful takes real money and is so damn important right now.But it doesn’t take a Mother Jones investigation to know that billionaires and corporations will never fund the type of reporting (like they do politicians) we do that exists to help bring about change. Instead, our mission-driven journalism is made possible by people power, and has been for 46 years now since our founding as a non-profit.

In “TITLE TK” Monica Bauerlein writes about the perilous moment we’re in, and why it’s so important that we raise $325,000 by the time November’s midterms are decided so we can be ready to throw everything we have at the big issues facing the nation no matter what happens. Please help MoJo’s people-powered journalism with a donation today.

$400,000 to go!

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate