February 29, 2012

New Hot Guy App Reminds You To Touch Yourself

Can hot dudes get women to do regular breast self-exams? That’s the inspiration for a new app, wherein studly guys pop up on your phone every month to remind you to feel yourself up. It comes from the Canadian charity Rethink Breast Cancer, which focuses on women under age 40. Here’s their promotional video, wherein the hot guys demonstrate how to conduct an exam while strutting around shirtless:

A colleague currently at TEDActive sent along the video after seeing the group’s presentation. It’s both funny and accessible, though I must admit to feeling like one of the YouTube commenters who found the over-the-top sexualization of men just as disturbing as when it’s women using their bodies to sell a product or idea. I also had to wonder if they’re planning to make a corollary app for lesbians, but that would probably end up being used for purposes other than reminding women to conduct self exams.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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