It’s Polar Bear Day. How Much Do You Care?

Mother Jones photo illustration. Source: <a href="http://gallery.usgs.gov/photos/aFVh84Kxw6_13">Jessica K. Robertson</a>/US Geological Survey

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Happy International Polar Bear Day! In case you haven’t heard, polar bears could be gone by 2050, we’re losing enough Arctic ice each year to blanket Alaska, Texas, and Washington state, and a host of oil companies are straining at the leash to get at receding Arctic ice shelves—estimated to contain some 25 percent of the world’s untapped oil reserves—despite the inherent dangers of arctic oil exploration (imagine cleaning up a BP-sized oil spill in subzero conditions).

A lot of this is probably old news by now. Indeed, recent General Social Surveys have shown that Americans today know quite a bit more about polar regions than they did in 2006. But knowing more doesn’t necessarily mean caring more, as seen in a recent analysis of public perceptions about polar regions (PDF). So exactly how much do you care, compared with the rest of the country? Take this survey and find out.

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It’s risky, but also unavoidable: A full one-third of the dollars that we need to pay for the journalism you rely on has to get raised in December. A good December means our newsroom is fully staffed, well-resourced, and on the beat. A bad one portends budget trouble and hard choices.

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We simply can’t afford to come up short. There is no cushion in our razor-thin budget—no backup, no alternative sources of revenue to balance our books. Corporations and powerful people with deep pockets will never sustain the fierce journalism we do. That’s why we need you to show up for us right now.

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