Starbucks Wants to Talk Race With Its Customers. What Could Possibly Go Wrong?

Chris Hayes sits down with CBS's Nancy Giles and DJ Jay Smooth. MSNBC

Fight disinformation. Get a daily recap of the facts that matter. Sign up for the free Mother Jones newsletter.

Judging from its reception on social media yesterday, Starbucks CEO Howard Schultz’s just-announced kumbaya pipe dream is destined for eternal ridicule. The company hopes to address racism by slapping the words “Race Together” on coffee cups and forcing its baristas to coax customers into unsolicited discussions about race relations.

To get a preview of what’s coming, check out this conversation between CBS’s Nancy Giles and DJ Jay Smooth during an appearance on last night’s All In with Chris Hayes.

Giles: “I can’t not tease Jay about the kinda, like, brotha way he was trying to talk. Like, ‘Hey,’ with the rap music in the background, and like down with the people.”

Smooth: “I’m a rap guy!”

Giles: “Yeah, I know, but it’s another interesting funny thing about race. There would be some people that would feel that you co-opted something like that, and other people might feel like, ‘That’s his background, and that’s really cool too.’…These are conversations, you know, ‘Yo, like ya know, yeah, if somebody takes my wallet,’ I mean, it’s really interesting.”

Smooth: “It’s also interesting, because I’m actually black, but you assumed otherwise. And this is the sort of awkwardness we can look forward to at Starbucks across America.”

Giles notes early on that the campaign’s purpose seems noble and that conversations about race should be encouraged. But as the conversation reveals, Starbucks’ bold venture into race relations reeks of clumsy naiveté. Let’s save our baristas the trouble.


(h/t Salon)

HERE ARE THE FACTS:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

ONE MORE QUICK THING:

Our fall fundraising drive is off to a rough start, and we very much need to raise $250,000 in the next couple of weeks. If you value the journalism you get from Mother Jones, please help us do it with a donation today.

As we wrote over the summer, traffic has been down at Mother Jones and a lot of sites with many people thinking news is less important now that Donald Trump is no longer president. But if you're reading this, you're not one of those people, and we're hoping we can rally support from folks like you who really get why our reporting matters right now. And that's how it's always worked: For 45 years now, a relatively small group of readers (compared to everyone we reach) who pitch in from time to time has allowed Mother Jones to do the type of journalism the moment demands and keep it free for everyone else.

Please pitch in with a donation during our fall fundraising drive if you can. We can't afford to come up short, and there's still a long way to go by November 5.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate