New Bud Light Tagline Wants to Remove “No” From Your Vocabulary

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“The perfect beer for removing ‘no’ from your vocabulary for the night.”

This is the very real tagline the tone-deaf marketers at Bud Light have slapped onto beer bottles as a part of the company’s #UpForWhatever campaign. That initiative looks like this:

You can always work on your #UpForWhatever abilities. Refine your skills now. Like NOW! http://t.co/JuyDqkA9pt pic.twitter.com/T2qv5GrgV7

— Bud Light (@budlight) April 26, 2015

The slogan, which was captured in a photo and posted onto Reddit Monday, sparked a wave of anger from social media users who took to Twitter to blast the language for promoting a culture of rape.

The official beer of rape culture. http://t.co/z9tuvacxjC pic.twitter.com/1H2t3fCrFt

— John Overholt (@john_overholt) April 28, 2015

I’ll be physically unable to process any sentiment that involves trying to convince me Bud Light didn’t know it was making a rape joke there

— Andrea Grimes (@andreagrimes) April 28, 2015

Bud Light has already issued an apology, saying the company merely “intended to encourage spontaneous fun.” How this bad idea became a worse reality may turn out to be the perfect reason for removing Bud Light from your vocabulary every night.