Behold the Craziest Ad of the 2016 Elections—So Far

“I’m hunting RINOs. Care to join me?”

Kay Daly for Congress/YouTube

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Ah, fall. When the leaves turn, decorative gourds grace supermarket shelves, and fringe candidates film themselves firing shotguns at things they don’t like.

When Rep. Renee Ellmers (R-N.C.) defeated an incumbent Democrat five years ago by accusing him of supporting a 9/11 “victory mosque” in Lower Manhattan, she probably didn’t expect to find herself in the crosshairs of tea party activists anytime soon. But since coming to Washington after an upset victory in the 2010 Republican landslide, she’s dabbled in moderation. In just the last year, Ellmers voted against a bill that would have prohibited abortions after 20 weeks, and she opposed repealing President Barack Obama’s executive orders on immigration. In 2014, she won a tough primary but cruised to victory against Democratic nominee (and American Idol contestant) Clay Aiken. In an act of heresy for a former tea party star, she’s gone on record defending so-called RINOs—short for “Republican in Name Only.”

In 2016, she faces stiffer competition. Her top primary challenger, a former county GOP chair named Jim Duncan, is neck and neck with her in fundraising. And another challenger, former North Carolina GOP spokeswoman Kay Daly, just aired an ad in which she blows Ellmers away with a shotgun. Metaphorically, of course.

But really, get a load of this:

What! Let’s go scene by scene.

0:01:

The first words of the ad are, “This feminist…”

0:08:

“…[Ellmers] voted to let homosexuals pretend they’re married!”

0:11:

“She’s a RINO who voted to fund Obamacare and raise the debt ceiling.”

0:19:

The ad then accuses Ellmers of offering special protections to immigrant child molesters.

0:23:

A clip of Ellmers using air quotes as she says the word “RINO,” looped three times.

0:27

Daly announces that she is “hunting RINOs,” fires a shotgun, and invites others to do the same. And…scene.

In an email touting the ad on Thursday, Daly warned that Ellmers “Hispanders” to undocumented immigrants, whom the candidate refers to variously as “interlopers” and “deportables.” She also took aim at Ellmers’ support for gender equality, referring to the Ellmers-backed Equal Rights Amendment as “the one lesbians used to burn their bras over” and touting the congresswoman’s support of “Hillary Clinton’s Feminist Museum bill” (otherwise known as the National Women’s History Museum).

Daly has her work cut out for her before she can take down the incumbent congresswoman. But she does have the backing of Focus on the Family founder James Dobson, and her ad picked up steam after it was aired in the Raleigh market during last week’s GOP debate. If nothing else, we’ll always have this crazy ad.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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