M. Night Shyamalan: He Who Must Not Be Named

Nancy Kaszerman/ZUMA Press

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If you’re surprised to hear that M. Night Shyamalan has a new movie out this week and wonder why you hadn’t heard about his return to the director’s chair, it’s because that was precisely the idea. His new film After Earth (released on Friday) is a soul-smushingly boring sci-fi flick about a monster-infested future Earth that stars Will and Jaden Smith. The fact that the marketing department of the project took great pains to downplay Shyamalan’s role is the only interesting part about it. 

There was a time at the tail end of the ’90s that gun-jumping critics and fans hailed Shyamalan as the “next Hitchcock.” 1999’s The Sixth Sense was borderline classic. Unbreakable and Signs also showed his promise as a director who could deliver thrills and dark drama. But beginning with 2004’s The Village, Shyamalan embarked on a road to acute mediocrity, which then merged onto a highway of insipid aimlessness, which then plummeted off an unfinished overpass of “Why Are You Still Here?”

This rapid degeneration has made him into a critical and pop-cultural punchline, which was apparently not lost on the the people marketing his new film. The AP reports:

While Shyamalan’s name is the first to pop up in the credits at the conclusion of the Sony Pictures film, it’s been notably missing from trailers, TV commercials and marketing signage—a stark contrast to his previous films like Unbreakable and Lady in the Water, which were prominently billed as being “from writer-director M. Night Shyamalan.”

Much in the same way that a marketing campaign will go out of its way not to use the word “gay” when promoting a film about two despondent gay cowboys, the marketing campaign for After Earth has gone out of its way not to mention the words “M. Night Shyamalan.” That sort of tells you everything you need to know about how highly Sony thinks of the 42-year-old director and his current standing. Ditto the movie.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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