February 5, 2016

Here’s Why the NBA’s Top Team Stopped Letting Its Players Eat PB&J

And it’s not just the basketball team that’s worried about what’s in the beloved sandwich.

The Golden State Warriors' trainers majorly overhauled the team's diet to cut out soda, cookies, and candy from the team plane. <a href="https://www.flickr.com/photos/keithallison/5493804076/in/photolist-9ntbxW-D459K2-4C26ab-us5n6D-uMSazH-55uigY-tJinUc-4ed2ZB-eiYvcq-tbFZTq-u8SqYH-4uT5YW-fhihVz-eofBmP-4ed2BX-5KiCnH-4ed2Ne-BR4qb-4eh1ah-tQkF2t-eofBE8-f6w93x-e5N3U4-qNrAZj-uAYn9w-CCfky-uBXvvW-epbQaU-BR4xS-sMZKxG-Hemig-8QCgCV-q1WCRP-BjNzQC-MS3Mk-u3WpzM-u69LFs-8QCiAv-vU49DP-6aMKE3-fDj1YP-uF46or-fNCbJn-7knp4m-edWTMC-8nzsxH-fedgap-8QCePx-q5R1KK-e58dmp/">Keith Allison</a>/Flickr

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After the Golden State Warriors’ Steph Curry scored 51 points during his game last night, he might have been craving a soft peanut butter and jelly sandwich. But the day before, the favorite snack would’ve been out of reach: As a part of overhauling the reigning NBA champions’ diet, the team recently asked players to cut back on sugar while traveling to games, reports the Wall Street Journal.

The champs aren’t alone in their quest to eliminate the sweet stuff. Americans are cutting back on sugar more than any other substance these days, according to a January Reuters poll. Fifty-eight percent of people polled said they had attempted to limit their sugar intake over the last 30 days, compared to 48 percent who had attempted to cut back on sodium and 50 percent who had tried to cut calories. Nearly half said that labels stating “no sugar added” helped inform their shopping decisions.

Though we may be foaming at the mouth for an Odwalla green juice (50 grams of sugar) or a Nature’s Valley granola bar (11 grams of sugar), the United States Department of Agriculture says we’re on the right track in trying to avoid too many sweets. New dietary guidelines released earlier this year recommend we drastically decrease our added-sugar intake—particularly of sweet drinks and processed snack foods. Sugar-laden diets translate to increased calorie consumption and a higher risk for heart disease, obesity, and diabetes. The feds recommend a daily maximum dose of 12 teaspoons—less than half our current average of 30. (Here’s what that recommendation might look like).

So just how much sugar is in one of the Warriors’ favorite sandwiches? Let’s assume you use the same ingredients reportedly stocked in the locker room in Oakland: creamy Skippy peanut butter, Smucker’s strawberry jam, and 12-grain whole wheat bread.

mikemphoto/ThinkStock PB&J with Smucker’s Jam and Skippy peanut butter is reportedly the team’s favorite snack.

A whole sandwich, with just one serving of the peanut butter and one serving of the jam, amounts to about 21 grams of sugar—a little more than 5 teaspoons, and still well within the USDA’s daily recommended dose of added sugar.

For the Warriors players, who were reportedly on board with giving up Gatorade and sodas, the absence of those homemade PB&Js just couldn’t be justified. With help from their assistant coach, the players successfully persuaded their management to lift the ban on the beloved sandwich this week. Of course, basketball stars burn on average of anywhere from 600-800 calories in a game—surely they can afford to celebrate with a sandwich on the long flight home.

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We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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